Terry Reeves

Digital Marketer Sales Account Manager


Since 1994

My first PPC ads were bought on long forgotten sites back in 1994 and 1995. Several years before Google.


Since 1999

After a great deal of research, I awoke one morning to discover hundreds of visitors overnight from Google.com.

My Resume

Pro Bono Google Ads Management and Website Optimization

August 2017 to Present

Setup and optimize Google Ads for nonprofits in Google's Ad Grants program.

    Digital marketing consulting

    Website optimization

Senior Digital Marketing Analyst

GPO, Nashville TN | National Brand SEO Agency

August 2016 to August 2017

Developed and managed digital marketing initiatives across organic and paid media to maximize brand awareness for US Money Reserve, Direct Auto Insurance, Domino's Pizza, Maggiano's Italian-American Restaurant, and Rachael Ray's Nutrish brand.

    Google Ads

    Facebook Ads

    Outbrain and Taboola Content Promotion

Monitored and reported weekly and monthly technical SEO audits utilizing Deep Crawl, Google Analytics, and Google Search Console.

SEO Analyst

Tractor Supply Company, Brentwood TN | National Farm and Ranch Retailer

February 2014 to August 2016

Managed all SEO-related implementations for a scheduled IBM Websphere platform upgrade and migration of more than 35,000 content and product website pages. Optimized, analyzed, and reported all organic and paid search metrics to improve e-Commerce sales and drive local brand awareness to more than 2,500 local TSC stores.

Optimized 36,000+ product pages, 4,500+ content pages and 900+ category/subcategory pages

Increased sales from organic traffic through on-page improvements

    +38% YOY from 2014 to 2015

    +42% YOY from 2015 to 2016

    Increased eCommerce conversion rate from 3.8%to 7% through sales funnel optimizations (2015)

Managed and optimized paid search and social media ad platforms and budgets

    Google: $550,000 to 850,000/month

    Bing: $150,000 to 300,000/month

    Facebook paid ads: $25,000/month

Coordinated new content creation and managed the content calendar

    Published the online version of Tractor Supply's Out Here magazine

Managed a variety of outside agencies

    Moz Local - Location Data

    Momentfeed - Google My Business and Facebook Local Page Management

    GS&F - Public Relations

Managed and Optimized YouTube channel Increased video views by 200%

    Coordinated new video content creation

    Managed video creation from ideation to final production

Managed Google My Business local search properties for TSC's 2,500+ store locations

Eliminated $200k annual PR spend for new store openings by promoting new stores on Facebook through the Momentfeed platform

Digital Marketing Manager

Horton Group, Nashville TN | Webdesign and Marketing Agency

April 2013 - December 2013

Implemented my personal SEO agency process within the Horton Group local search agency line of business.

    Revamped and managed the SEO service provided by Horton Group

    Audited new website builds for organic search compatibilit

Digital Sales Manager

Big Visibility, Nashville TN | Webdesign and Marketing Agency

January 2007 to January 2013

Develop and implement new sales initiatives, strategies, and programs to grow revenue. Establish sales objectives by forecasting and developing annual sales quotas for existing and new products. Respond to inbound inquiries and developed new outbound client acquisition opportunities. Meet with customers to discuss their evolving needs.

Website Developer

Big Visibility, Nashville TN | Web Design and Marketing Agency

May 2005 to January 2007

Collaborate with back-end developers and web designers to improve website usability.

    Use markup languages like HTML to create user-friendly web pages

    Get feedback from, and build solutions for, users and customers

    Ensure high-quality graphic standards and brand consistency

    Help back-end developers with coding and troubleshooting

    Write functional requirement documents and guides

    Optimize applications for maximum speed

    Stay up-to-date on emerging technologies

Junior Website Designer

August 2004 to May 2005

Website and landing page conception and design.

    Create quality mockups and prototypes

    Usability testing