Pro Bono Google Ads Management and Website Optimization
August 2017 to Present
Setup and optimize Google Ads for nonprofits in Google's Ad Grants program.
Digital marketing consulting
Senior Digital Marketing Analyst
GPO, Nashville TN | National Brand SEO Agency
August 2016 to August 2017
Developed and managed digital marketing initiatives across organic and paid media to maximize brand awareness for US Money Reserve, Direct Auto Insurance, Domino's Pizza, Maggiano's Italian-American Restaurant, and Rachael Ray's Nutrish brand.
Outbrain and Taboola Content Promotion
Monitored and reported weekly and monthly technical SEO audits utilizing Deep Crawl, Google Analytics, and Google Search Console.
Tractor Supply Company, Brentwood TN | National Farm and Ranch Retailer
February 2014 to August 2016
Managed all SEO-related implementations for a scheduled IBM Websphere platform upgrade and migration of more than 35,000 content and product website pages. Optimized, analyzed, and reported all organic and paid search metrics to improve e-Commerce sales and drive local brand awareness to more than 2,500 local TSC stores.
Optimized 36,000+ product pages, 4,500+ content pages and 900+ category/subcategory pages
Increased sales from organic traffic through on-page improvements
+38% YOY from 2014 to 2015
+42% YOY from 2015 to 2016
Increased eCommerce conversion rate from 3.8%to 7% through sales funnel optimizations (2015)
Managed and optimized paid search and social media ad platforms and budgets
Google: $550,000 to 850,000/month
Bing: $150,000 to 300,000/month
Facebook paid ads: $25,000/month
Coordinated new content creation and managed the content calendar
Published the online version of Tractor Supply's Out Here magazine
Managed a variety of outside agencies
Moz Local - Location Data
Momentfeed - Google My Business and Facebook Local Page Management
GS&F - Public Relations
Managed and Optimized YouTube channel Increased video views by 200%
Coordinated new video content creation
Managed video creation from ideation to final production
Managed Google My Business local search properties for TSC's 2,500+ store locations
Eliminated $200k annual PR spend for new store openings by promoting new stores on Facebook through the Momentfeed platform
Digital Marketing Manager
Horton Group, Nashville TN | Webdesign and Marketing Agency
April 2013 - December 2013
Implemented my personal SEO agency process within the Horton Group local search agency line of business.
Revamped and managed the SEO service provided by Horton Group
Audited new website builds for organic search compatibilit
Digital Sales Manager
Big Visibility, Nashville TN | Webdesign and Marketing Agency
January 2007 to January 2013
Develop and implement new sales initiatives, strategies, and programs to grow revenue. Establish sales objectives by forecasting and developing annual sales quotas for existing and new products. Respond to inbound inquiries and developed new outbound client acquisition opportunities. Meet with customers to discuss their evolving needs.
Big Visibility, Nashville TN | Web Design and Marketing Agency
May 2005 to January 2007
Collaborate with back-end developers and web designers to improve website usability.
Use markup languages like HTML to create user-friendly web pages
Get feedback from, and build solutions for, users and customers
Ensure high-quality graphic standards and brand consistency
Help back-end developers with coding and troubleshooting
Write functional requirement documents and guides
Optimize applications for maximum speed
Stay up-to-date on emerging technologies
Junior Website Designer
August 2004 to May 2005
Website and landing page conception and design.
Create quality mockups and prototypes